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McDonald's Prides Itself on the Quality, Service, and Value It

Question 49

Multiple Choice

McDonald's prides itself on the quality, service, and value it offers the public. The organization works hard to train all employees on how to prepare and deliver food in a standardized way. Such a practice is a response to the ________ of a service.


A) intangibility
B) quality variability
C) inseparability
D) perishability
E) flexibility

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