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FedEx's Promise to Deliver "When It Absolutely, Positively Has to Be

Question 52

Multiple Choice

FedEx's promise to deliver "when it absolutely, positively has to be there"is a good example of a firm addressing


A) the intangibility of their service.
B) the perishability of demand for their service.
C) the inseparability of their service and the provider of the service.
D) the risk factor in its service.
E) the quality variability of their service.

Correct Answer:

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