Golf course green fees are often lower in the early spring and late fall than during the peak season. This promotional strategy is an attempt to manage the ________ of this service.

Question

Quizplus · Accepted Answer

This strategy addresses the perishability of demand, as golf courses cannot store unused tee times for future use. Lowering prices during off-peak times helps to attract more customers and manage demand fluctuations.

Golf Course Green Fees Are Often Lower in the Early