A food company is introducing a new prepackaged lunch option for school children. In the early stages of this new product's introduction, its marketers are looking to first achieve which of the following with its packaging?
A) brand insistence
B) brand durability
C) brand preference
D) brand installation
E) brand recognition

Question

Quizplus · Accepted Answer

In the early stages of a product introduction, marketers aim to achieve brand recognition, which is the ability of consumers to identify the brand among others.

A Food Company Is Introducing a New Prepackaged Lunch Option