The brand name "Lean Cuisine"is effective because it is meaningful. It effectively communicates the brand's
A) UPC.
B) USP.
C) durability.
D) private label.
E) insistence.

Question

Quizplus · Accepted Answer

The brand name "Lean Cuisine" effectively communicates the brand's Unique Selling Proposition (USP) by suggesting that the product is both healthy ("Lean") and gourmet or high-quality ("Cuisine").

The Brand Name "Lean Cuisine"is Effective Because It Is Meaningful