Abbey is in McDonald's and orders a Pepsi. Her order cannot be filled since only Coca-Cola is available. She accepts a Coke instead. Abbey has ________ for Pepsi in the carbonated cola category.
A) brand recognition
B) brand inconsistence
C) brand insistence
D) brand loyalty
E) brand preference

Question

Quizplus · Accepted Answer

Abbey has brand preference for Pepsi because she initially asked for it but was willing to accept a substitute (Coke) when her preferred brand was unavailable.

Abbey Is in McDonald's and Orders a Pepsi