In 2010 gas prices rose to $1.40 a litre in Canada and demand for small cars increased. In 2011 gas prices dropped and demand for small cars decreased. What does this phenomenon tell a marketer?
A) consumers are predictable
B) continually monitor consumer buying motivations
C) only focus on small cars when gas prices are rising
D) consumers are always short-term planners
E) cars are predictable

Question

Quizplus · Accepted Answer

This phenomenon indicates that consumer buying motivations can change with external factors like gas prices, so marketers should continuously monitor these motivations to adapt their strategies accordingly.

In 2010 Gas Prices Rose to $1