Jason has just secured a junior marketing executive position in Vancouver. Although he is earning a great salary, he's just starting out and finding it hard to make ends meet. Despite this, he feels he must purchase the same type of designer suits that are worn by others in his office in order to "fit in." Which of the following is influencing Jason's buying behaviour?
A) self-image
B) real self
C) selective perception
D) looking-glass self
E) self-perception
Correct Answer:
Verified
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