Mary purchased a computer for $1500. Although she has installed the computer in her office, she continues to compare prices. Mary is practising
A) selective retention.
B) cognitive dissonance.
C) selective exposure.
D) risk aversion.
E) familiar purchase aversion.

Question

Quizplus · Accepted Answer

Mary is experiencing cognitive dissonance, which occurs when a person has conflicting thoughts or feelings after making a purchase, leading them to continue comparing prices to justify their decision.

Mary Purchased a Computer for $1500