A large retailer records more than 14 million transactions per week. In order to use this large amount of data effectively, this company should invest in software to sift through the information and uncover patterns of consumer behaviour. What is the name for the process of analyzing their data in this manner?
A) data retrieval
B) data correlation analysis
C) data patterning
D) data selection analysis
E) data mining

Question

Quizplus · Accepted Answer

Data mining is the process of analyzing large datasets to discover patterns and extract meaningful information, which is what the retailer needs to do with their transaction data.

A Large Retailer Records More Than 14 Million Transactions Per