A marketing researcher is reviewing responses to a recent online survey. The researcher observes that 80% of customers who purchased their products in store reported being "completely satisfied"with their purchases while only 60% of customers who purchased their products online reported being "completely satisfied."What stage of the marketing research process is the researcher in at this point?
A) data analysis
B) cross-tabulation
C) recommendations
D) hypothesis development
E) exploratory research

Question

Quizplus · Accepted Answer

The researcher is analyzing the data collected from the survey to understand customer satisfaction levels, which is part of the data analysis stage.

A Marketing Researcher Is Reviewing Responses to a Recent Online