"Funnelling"is a process that occurs at which stage of the marketing research process?
A) exploratory research
B) data analysis and interpretation
C) problem awareness
D) data transfer and processing
E) immediately before mugging

Question

Quizplus · Accepted Answer

Exploratory research is the first stage of the marketing research process and involves gathering information to help define the problem and develop hypotheses. Funnelling is a process of narrowing down the focus of the research by identifying the most important variables and relationships.

"Funnelling"is a Process That Occurs at Which Stage of the Marketing