A local business is concerned that their sales have declined since last year. In order to determine the precise nature of their marketing problem, their team informally divides up the issue into manageable areas and then narrows down the field. What is this process called?
A) validity check
B) funnelling
C) sampling
D) data interpretation and analysis
E) situation research

Question

Quizplus · Accepted Answer

Funnelling is the process of breaking down a broad problem into smaller, more manageable parts to better understand and address the issue.

A Local Business Is Concerned That Their Sales Have Declined