A product manager was planning to introduce a new product targeted to the Italian population of Canada. She decided a first step was to review Statistics Canada information. What is this kind of data called?
A) primary data
B) qualitative data
C) secondary data
D) observation data
E) research data

Question

Quizplus · Accepted Answer

Secondary data refers to information that has already been collected by someone else, such as government agencies like Statistics Canada, and is used for research purposes.

A Product Manager Was Planning to Introduce a New Product