Your manager quickly needs information on the kinds of restaurants customers prefer so she can develop a cross-promotion offer with the most preferred restaurants. What is the best data collection method to do this?
A) Develop a telephone survey to reach a probability sample.
B) Develop an online survey with an incentive of a free dinner.
C) Hold a series of focus groups.
D) Purchase syndicated research.
E) Conduct experimental research.

Question

Quizplus · Accepted Answer

An online survey with an incentive can quickly gather a large amount of data from a wide audience, providing insights into customer preferences efficiently.

Your Manager Quickly Needs Information on the Kinds of Restaurants