Loyalty programs, such as Shoppers Drug Mart's Optimum points, encourage loyal purchasing behaviour. Loyalty programs are an example of CRM programs. What is the other essential function of these programs?
A) to provide customer information that can be analyzed
B) to provide rewards to the best customers
C) to provide market segmentation of customers
D) to increase sales
E) to enable direct marketing to customers

Question

Quizplus · Accepted Answer

Loyalty programs collect customer data which can be analyzed to understand purchasing behavior, preferences, and trends, aiding in customer relationship management (CRM).

Loyalty Programs, Such as Shoppers Drug Mart's Optimum Points, Encourage