What is the ultimate goal of CRM marketing?
A) to simplify the collection of market research information
B) to develop market strategies for each customer
C) to reduce the costs of acquiring a new customer
D) to mass market via computers
E) to zero in on a market niche

Question

Quizplus · Accepted Answer

The ultimate goal of CRM (Customer Relationship Management) marketing is to develop personalized marketing strategies for each customer, enhancing customer satisfaction and loyalty by addressing their specific needs and preferences.

What Is the Ultimate Goal of CRM Marketing