What is the most important advantage that online and interactive communications technologies have over traditional communications media?
A) They have been readily adopted by all target markets.
B) They are more easily managed.
C) They enable constant change.
D) They enable two-way communication between the company and its customers.
E) They facilitate the creation of mass communication messages to customers.

Question

Quizplus · Accepted Answer

Online and interactive communications technologies allow for two-way communication, enabling companies to engage directly with customers, gather feedback, and build relationships, which is a significant advantage over traditional one-way communication media.

What Is the Most Important Advantage That Online and Interactive