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Basic Marketing Research
Quiz 17: Analysis and Interpretation: Individual Variables Independently
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Question 61
True/False
The chi-square goodness-of-fit test is a statistical test to determine whether some observed pattern of frequencies corresponds to an expected pattern.
Question 62
Essay
Discuss the most commonly used descriptive statistics.
Question 63
True/False
The confidence interval only takes sampling error into account.
Question 64
True/False
A statistical test to determine whether some observed pattern of frequencies corresponds to an expected pattern is called a chi-square goodness-of-fit test.
Question 65
True/False
An outlier is an observation so different from the rest of the observations that the analyst chooses to treat it as a special case.
Question 66
True/False
Because both nominal and ordinal measures are easily used to group respondents or objects into groups or categories,researchers often refer to these types of measures as categorical measures.