According to Robert Sharpe, individual donors can be segmented according to
A) life cycle stage and giving patterns
B) income and education levels
C) occupation and lifestyle level
D) geographical region
E) age and occupation
Correct Answer:
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Q2: Why should fundraisers adopt the strategic perspective
Q3: Describe the elements of an effective annual
Q4: The attitude in a customer oriented strategy
Q5: When identifying which foundations to target, the
Q6: Nothing can tarnish the reputation of a
Q8: Motives vary by age, income and gender.
Q9: A major gifts campaign should be based
Q10: The best prospects for corporate fundraising will
Q11: Planned giving refers to
A) having a plan
Q12: One of the most important initial tasks
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