The greatest risk for a new product or service offering is to present
A) a similar offering to an existing market
B) a dissimilar offering to a radically different market
C) a similar offering to different but similar market
D) a dissimilar offering to an existing market
E) a similar offering to a dissimilar market

Question

Quizplus · Accepted Answer

Introducing a dissimilar offering to a radically different market poses the greatest risk due to the high level of uncertainty and the need for significant market education and adaptation.

The Greatest Risk for a New Product or Service Offering