An organization may well choose to maintain the existing offer in existing market approach as a growth strategy when
A) it wishes to extend the market to new geographic areas
B) it wishes to diversify its offerings by creating a new service or product
C) it wishes to cut costs and accept modest growth though better and more efficient marketing and operations to its current clients
D) it wishes to respond to a declining market
E) it faces significant competition

Question

An organization may well choose to maintain the existing offer in existing market approach as a growth strategy when
A) it wishes to extend the market to new geographic areas
B) it wishes to diversify its offerings by creating a new service or product
C) it wishes to cut costs and accept modest growth though better and more efficient marketing and operations to its current clients  
D) it wishes to respond to a declining market
E) it faces significant competition

Quizplus · Accepted Answer

Maintaining the existing offer in the existing market can be a strategy to achieve modest growth by improving marketing and operational efficiencies, rather than expanding or diversifying.

An Organization May Well Choose to Maintain the Existing Offer