The Rogers - Shoemaker adoption model shows that
A) market segmentation is difficult and very risky for high involvement behaviors
B) the reasons for a slow rate of adoption are too complex to be properly identified
C) a sequence of steps must be gone through for adoption of a new behavior
D) the "Stages of Change" model is not reliable
E) messages aimed at blue-collar workers can also be used for seniors and pregnant women

Question

Quizplus · Accepted Answer

The Rogers-Shoemaker adoption model outlines a series of steps or stages that individuals go through when adopting a new behavior or innovation.

The Rogers - Shoemaker Adoption Model Shows That