The Rogers - Shoemaker adoption model, which helps to understand the stages of the adoption process, can be used
A) as a guide to understanding consequence selection
B) to develop a segmentation strategy
C) to isolate opinion leaders
D) to assess the riskiness of a particular innovation strategy
E) as a determinant of whether the innovation will succeed or not

Question

Quizplus · Accepted Answer

The Rogers-Shoemaker adoption model is primarily used to understand how innovations are adopted by different segments of a population, which can help in developing a segmentation strategy.

The Rogers - Shoemaker Adoption Model, Which Helps to Understand