A popular method to measure lifestyles and tie them to geography is called?
A) Instrumental and terminal value analysis
B) Family life cycle geocoding
C) PRIZM Clusters
D) Personicz Lifestyle Geoclusters
E) C and D above
Correct Answer:
Verified
Q7: What does effective positioning involve?
Q8: Selecting one or more market segments and
Q9: An optimal segmentation bases has segmentation base
Q10: Which of the following is an inferred
Q11: Which of the following is NOT a
Q13: Segmentation of a museum audience segmented into
Q14: The method of target marketing which focuses
Q15: Sometimes mass marketing is used in favor
Q16: Concentrated marketing is used because
A) risks are
Q17: Positioning is sometimes difficult because:
A) Alternatives are
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