Sometimes mass marketing is used in favor of segment marketing is because:
A) Costs per individual are higher but more people are reached
B) Costs per individual are lower and neglected market segments are reached
C) market niches are reached more easily
D) Risks are higher, but the payoff is also higher
E) Mass customization doesn't work for nonprofits

Question

Sometimes mass marketing is used in favor of segment marketing is because:
A) Costs per individual are higher but more people are reached
B) Costs per individual are lower and neglected market segments are reached 
C) market niches are reached more easily
D) Risks are higher, but the payoff is also higher
E) Mass customization doesn't work for nonprofits

Quizplus · Accepted Answer

Mass marketing often results in lower costs per individual due to economies of scale, and it can reach neglected market segments that might not be targeted in more segmented approaches.

Sometimes Mass Marketing Is Used in Favor of Segment Marketing