Concentrated marketing is used because
A) risks are lower than normal
B) Operating economies can be achieved through specialization in production, distribution and promotion.
C) markets are fairly homogenous
D) its audience falls into several identifiable segments
E) It allows production of the offering "on demand"

Question

Concentrated marketing is used because
A) risks are lower than normal
B) Operating economies can be achieved through specialization in production, distribution and promotion.  
C) markets are fairly homogenous
D) its audience falls into several identifiable segments
E) It allows production of the offering "on demand"

Quizplus · Accepted Answer

Concentrated marketing focuses on a specific market segment, allowing a company to achieve operating economies through specialization in production, distribution, and promotion tailored to that segment.

Concentrated Marketing Is Used Because