If you are influenced by superficial characteristics and are not thinking carefully about the contents of the message, you are using

Name: If you are influenced by superficial characteristics and are not thinking carefully about the contents of the message, you are using
Brand: Quizplus
Rating: 4.8 (41 reviews)

Question

Quizplus · Accepted Answer

The peripheral route involves being influenced by superficial cues rather than the content of the message, unlike the central route which involves careful consideration of the message content.

If You Are Influenced by Superficial Characteristics and Are Not