According to the Elaboration Likelihood Model of persuasion, the route one uses to form attitudes is based on the level of an individuals'

Name: According to the Elaboration Likelihood Model of persuasion, the route one uses to form attitudes is based on the level of an individuals'
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The Elaboration Likelihood Model (ELM) suggests that the route of persuasion (central or peripheral) depends on an individual's ability and motivation to process information.

According to the Elaboration Likelihood Model of Persuasion, the Route