Of the following, which do social scientists believe is the most likely explanation of behaviour leading to attitude change?

Question

Quizplus · Accepted Answer

Self-affirmation theory is the most likely explanation of behaviour leading to attitude change because it suggests that people are motivated to maintain a positive self-concept. When their behaviour is inconsistent with their self-concept, they are likely to change their behaviour in order to maintain a positive self-image.

Of the Following, Which Do Social Scientists Believe Is the Most