Research shows that those who won the Olympic bronze medal were happier than those who won the silver medal. One explanation for this would be

Question

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Counterfactual thinking involves imagining alternative scenarios and outcomes that could have happened, but didn't. Bronze medalists may compare themselves to those who didn't win a medal, feeling grateful, while silver medalists might compare themselves to the gold medalists, feeling they just missed out.

Research Shows That Those Who Won the Olympic Bronze Medal