A __________ strategy has a __________ strategic target, and __________ is/are its source of advantage.
A) focused differentiation; narrow; low costs
B) cost leadership; narrow; distinctiveness
C) focused cost leadership; narrow; low costs
D) differentiation; broad; low costs
E) focused differentiation; broad; distinctiveness

Question

Quizplus · Accepted Answer

The question asks for a strategy that has a narrow target, meaning it is focused on a specific segment of the market. The strategy also needs to have a source of advantage. Choice C fits these criteria as it is a focused cost leadership strategy, meaning it is targeting a narrow segment of the market and its source of advantage is its ability to offer low costs to that specific segment. None of the other choices fit the criteria given in the question.

A __________ Strategy Has a __________ Strategic Target, and __________

A Strategy Has a Strategic Target, and __