FLY Industries is a global conglomerate company headquartered in the United States that does business in over 50 countries. The company's marketing, advertising, and product design is modified and adapted to each country that it does business in. FLY can best be described as using which global corporate strategy?
A) Globalization
B) Multidomestic
C) Export
D) Glocalization
E) Domestic

Question

Quizplus · Accepted Answer

FLY Industries is using a multidomestic strategy, as it adapts its marketing, advertising, and product design to fit the specific needs and preferences of each country it operates in.

FLY Industries Is a Global Conglomerate Company Headquartered in the United