Which global corporate strategy is based on the assumption that a single global market exists for many consumer and industrial products?
A) Globalization
B) Multidomestic
C) Glocalization
D) Export
E) All of these

Question

Quizplus · Accepted Answer

The strategy based on the assumption of a single global market is known as globalization. This strategy seeks to sell standardized products with a consistent marketing approach across the globe. It assumes that consumer needs and preferences are converging across markets, and economies of scale can be achieved through global production and distribution systems.

Which Global Corporate Strategy Is Based on the Assumption That