The expectation that insiders (organisational members) have a clearer understanding of the culture than would an outsider pre-empts:

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Emic research involves examining phenomena and issues without taking a prior position on what one expects to find in an effort to provide a description of people's beliefs, values and behaviour, which is meaningful to the people themselves. This is also known as the 'insider view', as the researcher endeavours to understand how organisational members perceive and interpret events occurring within the organisation. Typically, an emic approach does not include hypothesis testing. Emic research has usually entailed the researcher (frequently a team of researchers) spending some time in an organisation, observing the procedures and processes utilised, attending key meetings, and talking to managers and employees to learn their perceptions and understandings of the organisation's values, norms and other cultural features. This form of research is referred to as 'participant observation'. It leads to the generation of very rich and indepth accounts of organisational processes and of people's perceptions.

The Expectation That Insiders (Organisational Members) Have a Clearer Understanding