Herzberg argued that:
A) satisfaction is conceptually the same as dissatisfaction.
B) satisfaction can lead to dissatisfaction.
C) dissatisfaction can lead to satisfaction.
D) lack of satisfaction is conceptually (and practically) different from dissatisfaction.

Question

Quizplus · Accepted Answer

Herzberg argued that a lack of satisfaction is conceptually (and practically) different from dissatisfaction. According to him, we should assess how dissatisfied the person is with hygiene factors (from no dissatisfaction through to high dissatisfaction) and assess how satisfied the person is with motivator factors (from no satisfaction through to high satisfaction).

Herzberg Argued That