Herzberg's two-factor model has been criticised because:
A) it complicated the nature of job satisfaction.
B) there is an assumption that certain factors universally function as hygiene factors while others are always motivator factors.
C) there have been no subsequent research studies of the model.
D) it has been shown that everyone seeks high levels of control and responsibility in their job.

Question

Quizplus · Accepted Answer

Like Maslow's need hierarchy theory, Herzberg's two-factor model has been criticised. One difficulty is the assumption that certain factors function universally as hygiene factors while others are always motivator factors. Research has found considerable differences between people in terms of what they consider hygiene factors and motivators. For instance, not everyone seeks high levels of control and responsibility in their job, so the assumption in the two-factor model that providing these factors will motivate workers is not necessarily upheld.

Herzberg's Two-Factor Model Has Been Criticised Because