To resolve a dispute between the sales and marketing team, they are reminded that both are working towards satisfying the customer. This is an example of
A) subordinate goals.
B) superordinate goals.
C) mirroring.
D) differentiation.
E) buffering.

Question

Quizplus · Accepted Answer

Superordinate goals are shared goals that require the cooperation of two or more groups to achieve, helping to reduce conflict by focusing on common objectives.

To Resolve a Dispute Between the Sales and Marketing Team