Before CRM, most marketers focused on the acquisition of customers bymanipulating variables in the marketing mix. Describe how marketers "marketed"before CRM.

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The Answer is Until the early 1980s most marketers focused on the acquisition ofcustomers by attempting to develop a better marketing mix than the competition -the marketing mix being the blending of optimal product, place, promotion, and price for the targeted market segment (the 4Ps). Using mass media, the same basic messages were sent to everyone. Products and prices were developed to attract the average consumer, and distribution outlets were standardized. The focus was on developing economies of scale where cost economies were realized through repetition as opposed to customization. Companies focused on acquiring customers and, once acquired, companies did not personalize their selling efforts.

Before CRM, Most Marketers Focused on the Acquisition of Customers