Marketers have extended their CRM techniques to include partner relationshipmanagement (PRM). What is PRM?
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Q1: Relationship marketing has 3 basic features. Which
Q2: Which term refers to a partner's belief
Q3: Before CRM, most marketers focused on the
Q5: Companies don't just relate to customers anymore.
Q6: Describe the Extended Product Model (EPM) also
Q7: Most companies have both transactional and relational
Q8: Len Berry argues that there are three
Q9: Jim Barnes arrays company-customer relationships on a
Q10: Sheth and Parvatiyar claim that relationship marketing
Q11: Sheth and Parvatiyar claim that relationship marketing
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