Len Berry argues that there are three levels of relationship marketing and that the level of relationship marketing must match the strength of bond appropriate for each type of customer. What are these three levels and their respective relationship marketing efforts?

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The Answer of Len Berry argues that there are three levels of relationship marketing and that the level of relationship marketing must match the strength of bond appropriate for each type of customer. What are these three levels and their respective relationship marketing efforts?

Len Berry Argues That There Are Three Levels of Relationship