Customer touch points are points within an organization where personal seller and buyer interaction occurs.
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Q24: Marketing automation assures all but one of
Q25: Automating the delivery of customer support material
Q26: The ability to learn quickly from marketing
Q27: A customer-centric perspective must include the entire
Q28: In consumer packages goods the scanner was
Q30: There has been a significant shift in
Q31: In order for marketing automation to be
Q32: Using a liberal interpretation of Marketing Automation,
Q33: Automated marketing campaigns provide the data to
Q34: Marketing automation is really the marriage of
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