The _____route of the ELM model involves inducing the recipient of a message to use less rational and thoughtful processes, and aims for emotional effects.

Name: The _____route of the ELM model involves inducing the recipient of a message to use less rational and thoughtful processes, and aims for emotional effects.
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Question

Quizplus · Accepted Answer

The peripheral route of the Elaboration Likelihood Model (ELM) involves less rational and thoughtful processing, focusing on emotional and superficial cues.

The _____Route of the ELM Model Involves Inducing the Recipient