A bank robber is holding hostages. The negotiator tells the robber that he should think about his future and that no one gets hurt, but, if someone does, he is looking at a much longer jail sentence. The negotiator is making use of the _____ route of the ELM model.

Question

Quizplus · Accepted Answer

The central route of the Elaboration Likelihood Model (ELM) involves persuading someone by using logical arguments and reasoning, which is what the negotiator is doing by discussing the consequences of the robber's actions.

A Bank Robber Is Holding Hostages