I am watching a reality show on television. The show involves competition between individuals. I notice that all of the women and men are incredibly attractive and very fit. They are also all in revealing clothing. Those in charge of advertising the show are trying to make use of the _____ route of the ELM model.

Question

Quizplus · Accepted Answer

The peripheral route of the Elaboration Likelihood Model (ELM) involves influencing people through superficial cues, such as attractiveness and clothing, rather than through detailed information or logical arguments.

I Am Watching a Reality Show on Television