Assigning strategic accounts to sales executives can be an effective way to implement a strategic account program.
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Q28: If a company's objective is to minimize
Q29: Sales agents are usually employed when a
Q30: Permission marketing refers to first asking the
Q31: Given enough analysis, it is usually easy
Q32: It is not uncommon for firms to
Q34: To be successful, specialized sales force structures
Q35: Many companies service their small accounts by
Q36: If a company's objective is to minimize
Q37: One reason organizations are initiating strategic account
Q38: Telemarketing refers to customer contacts utilizing telecom-
munications
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