Which of the following is the most effective method for determining whether your sales training program affected sales force behaviors?
A) Conduct a study of the salespeople to determine satisfaction levels of the training content.
B) Have the salespeople take a test to determine retention rates of the topics covered.
C) Have the salespeople take a skills-based test to determine retention of the selling skills that were covered.
D) Observe salespeople in front of customers. All of the above are effect for determining whether the training affected behaviors.

Question

Quizplus · Accepted Answer

The most effective method for determining whether the sales training program affected sales force behaviors is to observe the salespeople in front of customers. This will provide a direct measure of whether the training has impacted their behavior in a meaningful way. While the other options may be useful in assessing aspects of the training program, they are not as direct or reliable in measuring behavior change.

Which of the Following Is the Most Effective Method for Determining