The phenomenon in which a portion of current sales is a function of customer relationships established through prior selling efforts is known as:

Question

Quizplus · Accepted Answer

Sales carryover refers to the concept that a portion of current sales is a result of customer relationships developed in prior selling efforts. This means that customers who have previously purchased a product are more likely to purchase again, creating a carryover effect on sales.

The Phenomenon in Which a Portion of Current Sales Is