If you need to introduce a product to a large market and there was the opportunity to raise prices in the future, what pricing strategy would be most effective?
A) lead user pricing
B) price skimming
C) penetration pricing
D) bundling

Question

Quizplus · Accepted Answer

Penetration pricing is effective for introducing a product to a large market as it involves setting a low initial price to attract customers and gain market share quickly, with the potential to raise prices later once the product is established.

If You Need to Introduce a Product to a Large