Which theory helps to explain why new products must offer benefits to customers that are significantly greater than those offered by existing alternatives?
A) ethnography
B) penetration pricing theory
C) prospect theory
D) sampling frame theory

Question

Quizplus · Accepted Answer

Prospect theory explains how people make decisions based on perceived gains and losses rather than final outcomes, highlighting the importance of offering significant benefits to encourage customers to switch from existing alternatives.

Which Theory Helps to Explain Why New Products Must Offer